Billed monthly in GBP. All prices exclude VAT where applicable. Your clients never pay VIAXE — you charge them however you like.
What's included
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Client limit | 15 | 50 | Unlimited |
| Programme builder | ✓ | ✓ | ✓ |
| Client mobile app (training, nutrition, check-ins) | ✓ | ✓ | ✓ |
| Macro targets & food diary | ✓ | ✓ | ✓ |
| Weekly check-ins & messaging | ✓ | ✓ | ✓ |
| Accountability alerts (who's gone quiet / to review) | ✓ | ✓ | ✓ |
| AI-assisted programme & content tools* | ✓ | ✓ | ✓ |
Every feature is on every plan — the only difference is how many clients you can coach. *AI tools are included subject to fair-use limits.
Questions
Do my clients pay VIAXE?
No. You pay one monthly subscription. How much you charge your clients, and how you collect it, is entirely up to you — VIAXE never bills your clients.
What happens when I hit my client limit?
Your existing clients keep working normally. You just can't add a new client until you upgrade — which you can do in one click, any time. Upgrades are prorated.
Can I change plan later?
Yes — upgrade or downgrade whenever you like. Changes take effect immediately and are prorated against your current billing period.
How does the free trial work?
Every plan starts with a 7-day free trial. We capture your card at signup but don't charge until day 7. Cancel any time before then and you won't be charged.
How do I cancel?
Cancel any time from your billing settings. You keep full access until the end of the period you've already paid for — no cancellation fees.
Is billing monthly or annual?
Billing is monthly. There's no annual plan yet.
What are the "AI-assisted" tools?
Tools that help you draft programmes and client content faster. They're included on every plan, subject to fair-use limits, and are being rolled out — nothing about your coaching is automated without you.